Career Development in Recreation, Parks, and Tourism: A Positioning Approach outlines a step-by-step plan for career development based on the technique of positioning. In contrast …
This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, …
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and …
Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today’s most exciting industries. It …