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In today's world, towns and cities dynamically develop over time and that's why urban regeneration is a widely experienced phenomenon. How can Business Improvement Districts (BIDs) …
This book explores the complicated interrelationships between freshwater resources and tourism and recreation. The focus is on Australia, but comparisons with the experience of …
Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare. This book …
Financial services firms play a key role in the European economy. The efficiency and profitability of these firms and the competition among them have an impact on allocation of …
Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can …
Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can …
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or …
The economic restructuring that has gone on since the 1980s has produced a new economic space in which service and high tech firms are at the forefront of innovation. One of the …
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating …