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  • Adland

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    pocket, 2013, Engelska, ISBN 9780749464318

    Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate

  • Epica Book 33

    inbunden, 2020, Engelska, ISBN 9781350159921

    Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.As well as

  • Routledge Handbook of Identity and Consumption

    E-bok, 2025, Engelska, ISBN 9781040322895

    "e;Tell me what you eat, I'll tell you who you are,"e; said Anthelme Brillat-Savarin. Today, "e;You are what you consume"e; is more apt. Barbara Krueger's ironic

  • Persuasive Imagery

    inbunden, 2003, Engelska, ISBN 9780805842029

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the

  • Advertising and the World Wide Web

    E-bok, 1999, Engelska, ISBN 9781135672379

    The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web

  • Postcards from Stanland

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    E-bok, 2016, Engelska, ISBN 9780821445372

    Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and

  • How Advertising Works

    E-bok, 1998, Engelska, ISBN 9781452267562

    John Philip Jones, best-selling author of What s in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an

  • Covering Extended Reality Technologies in the Media

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    E-bok, 2023, Engelska, ISBN 9781003832379
    Från 755 kr

    This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of

  • Adland

    av

    E-bok, 2013, Engelska, ISBN 9780749464325

    Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate

  • Global Advertising Regulation Handbook

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    E-bok, 2014, Engelska, ISBN 9781317456599

    Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide,