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  • Electronic Word of Mouth as a Promotional Technique

    E-bok, 2020, Engelska, ISBN 9780429780363

    Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact

  • Breaking Up America

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    E-bok, 2007, Engelska, ISBN 9780226817514

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers

  • European Media in Crisis

    E-bok, 2015, Engelska, ISBN 9781317482277

    When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a

  • Emerging Practices in the Age of Automated Digital Journalism

    E-bok, 2022, Engelska, ISBN 9781000771558

    Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges. The book brings together a

  • Persuasion in Advertising

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    E-bok, 2003, Engelska, ISBN 9780203299982

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most

  • The Codes of Advertising

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    inbunden, 2016, Engelska, ISBN 9781138145276
    Från 2265 kr

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing

  • Social Issues of Advertising

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    häftad, 2017, Engelska, ISBN 9789629372835

    Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?”

  • Epica Book 32

    inbunden, 2019, Engelska, ISBN 9781350065789

    Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as

  • Remaking the News

    E-bok, 2017, Engelska, ISBN 9780262339698

    Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed,

  • Digital Advertising Evolution

    E-bok, 2024, Engelska, ISBN 9781040274903

    This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice,