There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing …
This book offers a close analysis of the relationship between diets and identity in modern Western culture through the examination of popular texts including blogs, diet books, and …
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of …
