Reklam & samhälle

The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing …

Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while …

To most historians, the first televised presdential debate between the haggard, unshaven Richard Nixon and the clean-cut, handsome John F. Kennedy provides the first example of …

Die Gestaltung und Produktion von Medienangeboten ist zunehmend geprägt von Digitalisierung und dem Einsatz von Computertechnologien. Dadurch hat sich die Werbe- und …

**AnIndependentBook of the Month**Why do we allow adverts that actively promote our owndestruction? Halting climate catastrophe is hard enough without ads selling things that …

Gendered Design: An Interdisciplinary Framework is concerned with the feminist question of how products, both digital and physical, are and can be gendered by design. It proposes …

Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner. The fact that in public space audiences …

How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages …

Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, …

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance …