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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this …
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die …
If you have designs for wonderful machines in mind, but aren't sure how to turn your ideas into real, engineered products that can be manufactured, marketed, and used, this book is …
How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like …
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term …
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching …