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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's …
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about …
Interviewing people is a skill that most researchers assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his …
After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel …
Liftoff is your guide to leveling up as a design manager and leader. Its experience-driven approach--written by designers for designers--will help you hire and scale teams, …
Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time …
Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and …
Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change …
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just …
As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. …