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In 2022, it was reported that plus-sizes accounted for nearly twenty percent of all women’s apparel sales in the United States and was one of the industry’s few growth sectors. For …
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from …
They’ve been referred to as the quintessential silent sales force, but they are so much more than fancy clothes hangers. Mannequins breathe life, emotion, and animation into retail …
In American Fashion is the first scholarly analysis of the Fashion Calendar, the unique scheduling service and trade publication for the American fashion and creative industries …
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take …
This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history …
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, …
How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of …
Learn technical design processes and industry standards, such as ASTM and ISO, for apparel production and manufacturing practices. With more than 1,200 images and technical …
Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists. The text presents fashion …