Marknadsrätt

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and …

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily …

About what this book? I wrote this book for entrepreneurs and executives. It contains only the information that you need to know to properly hire a contractor, evaluate his …

This widely-respected book remains the authoritative reference on the subject for solicitors and barristers, in-house lawyers in advertising agencies, trade associations and more. …

Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from …

This book is a detailed study of the debtor-creditor relationship, with particular attention to the position of the unsecured creditor. It deals with this relationship from the …

New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers …

Social Media ist ein einziges großes Theater: Alle möchten Applaus, und schlimmer als laut ausgebuht zu werden ist es, gar keine Beachtung zu finden. Mit dieser Analogie vermittelt …

Mira al teu voltant. Estàs rodejat de productes que, en un moment o altre, faràs servir, i si no ho fas, tard o d'hora et transmetran emocions o et cridaran l'atenció. Ara, entre …

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher …