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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the …
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This …
Information architecture (IA) is far more challenging-and necessary-than ever. With the glut of information available today, anything your organization wants to share should be …
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these …
It's the little things that turn a good digital product into a great one. With this full color practical book, you'll learn how to design effective microinteractions: the small …
This is a softcover version of the title released in 2011; there is no new material. The modern human animal spends upwards of 11 hours out of every 24 in a state of constant …
This practical guide provides nearly 200 self-contained recipes to help you solve machine learning challenges you may encounter in your daily work. If you're comfortable with …
Data Science is booming thanks to R and Python, but Java brings the robustness, convenience, and ability to scale critical to today's data science applications. With this practical …
Sound can profoundly impact how people interact with your product. Well-designed sounds can be exceptionally effective in conveying subtle distinctions, emotion, urgency, and …
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. This provocative and inspiring …