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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the …
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This …
Information architecture (IA) is far more challenging-and necessary-than ever. With the glut of information available today, anything your organization wants to share should be …
Designing good application interfaces isn’t easy now that companies need to create compelling, seamless user experiences across an exploding number of channels, screens, and …
In this book, you’ll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for …
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these …
While tools for analyzing streaming and real-time data are gaining adoption, the ability to visualize these data types has yet to catch up. Dashboards are good at conveying daily …
It's the little things that turn a good digital product into a great one. With this full color practical book, you'll learn how to design effective microinteractions: the small …
This is a softcover version of the title released in 2011; there is no new material. The modern human animal spends upwards of 11 hours out of every 24 in a state of constant …
This practical guide provides nearly 200 self-contained recipes to help you solve machine learning challenges you may encounter in your daily work. If you're comfortable with …