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The fifth edition of Marcel Danesi’s Popular Culture is an accessible, engaging introduction for popular culture, media and society, and sociology of the media courses.The fifth …
Positive Communication for Leaders provides a practical model of positive communication that can be can immediately inspire unity and influence change in organizations. Drawing on …
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals …
All managers are conflict managers, and Conflict Management and Leadership for Managers, Third Edition coaches current and future organizational leaders with the knowledge and …
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary …
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, …
Describes how humor can enhance your relationships, your health, and your personal happiness.People like to be around others who make them laugh. A keen sense of humor can help us …
A Future for the News: What’s Wrong with Mainstream News Media in America and How to Fix It investigates and offers solutions to significant problems with the productive …
Dismantling Racism: One Relationship at a Time inspires and challenges readers to think critically about racism and its impact on themselves and others in complex and nuanced ways. …
In print for over twenty years, Watch Your Words is a brief and accessible handbook for mastering best practices for journalistic writing, including tips from experts with …