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This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, …
Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book: Describes the global offshore oil supply industry …
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based …
International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics (TCE) and the factors influencing the formation and …
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the …
This set re-issues books originally published between 1971 and 1999 and reflects the growing importance of International Business as a serious academic discipline. The books …
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face …
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to …
Through a series of international case studies, the nature and the geographical implications of the development of multinational corporations is examined. The volume concentrates …