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Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 3rd edition provides a flexible, modular format for …
The new, game-changing way to build a “cognitive brand” that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door …
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the …