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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of …
The newest edition of an essential accounting resource The Wiley 2023 Interpretation and Application of IFRS Standards is an authoritative, one-stop resource for accountants who …
Design better organizations with humans at the center In Strategies for Organization Design: Using the Peopletecture Model to Improve Collaboration and Performance, EY’s People …
A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, …
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for …
The only guide to accounting that’s tailor-made for Canadians Accounting For Canadians For Dummies provides comprehensive coverage of all the auditing concepts, practices, and …