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Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 …
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy …
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. …