Försäljning & marknadsföring

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually …

** OVER 300,000 COPIES SOLD ** Number 1 Amazon BEST SELLER over the last 74 weeks I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and …

En story är en strukturerad berättelse med budskap, mål och målgrupp. Genom att slå an på känslorna hos mottagaren – oavsett om det gäller ett strukturerat berättande runt …

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price …

How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so …

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising …

Hur kan kundservice gå från att ses som en kostnad till att bli en tillgång som stärker affärsvärde och bygger långsiktiga relationer? Den här boken visar hur man kan effektivisera …

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and …

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can …

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the …