Företagsekonomi: allmänt
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This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the …
This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of …
The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre …
Professional identities are not only constructed through discourse, but can also be studied and analysed through discourse and communication behaviour, which is probably the most …
The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company …
This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the …