This brand new textbook covers all of the core topics found on Introduction to Management modules, and the author's clear, accessible writing style guides students through the …
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at …
Banks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis …
Support strong assessment potential with this comprehensive Cambridge A Level Business title, written to match the previous syllabus for first examination in 2016 (9609). …
Expert authors have taken the content of the AS and A Level specifications and presented them in a refreshingly clear and concise format. Simple illustrations are used to present …
Reason, and the need to Be Rational, are essential dimensions of society and the organizations we live and work in. Yet the 'rationalization' of working and administrative …
Economics for Business and Management by Alec Chrystal and Richard Lipsey is a concise introductory economics textbook which has been carefully crafted to meet the needs of …
A small but growing group of today's knowledge workers actively seek a lifestyle of freedom, using technology to perform their jobs, traveling far and wide, and moving as often as …
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic …
The Business Student Book and Exam Success Guide Pack is a great way to prepare Cambridge AS & A Level students fully for their exams. This print pack offers excellent value for …