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10th Anniversary edition * Completely revised and updated * over 800,000 copies sold ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA …
'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures' …
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand …