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Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. …
This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text …
This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The …
The Business Briefings series offers authoritative introductory textbooks in core business topics. Covering the basics and providing springboards to further study, the books take a …
A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable …