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The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for …
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys …
Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and …
It is a common assumption that governments use public opinion research primarily to help them make popular decisions about major policy issues but few scholars have ever looked …
While the 1950s in Canada were years of social conformity, it was also a time of political, economic, and technological change. Against a background of growing prosperity, federal …