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This contributors' volume examines the ways in which public opinion affects public policy via the news media. Insofar as the media represent or characterize the public, they …
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a …
This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision …