Ekonomi & Management

The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This …

With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It's garnered 5-star reviews and …

Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn't quite go to plan. He found himself …

Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen …

Este trabalho tem como objetivo apresentar o impacto das redes sociais na cena da m sica eletr nica. Com base em literatura, dados secund rios e entrevistas com especialistas, …

Covering theatre (traditional and immersive), dance, fashion shows, pop stars' stadium tours, music, mega-brand spectacles, art exhibitions, opera and more, this illustrated volume …

Face la mondialisation, nous sommes confront s une infinit de r pertoires musicaux, m lang s les uns aux autres, g n rant un exc s de signes qui finit par provoquer un …

This work provides an in-depth understanding of long term business relationships in industrial markets. During the late 1980s the view on business marketing changed remarkably: …

A pheochromocytoma (PC) is a tumor that develops from chromaffin tissue and can potentially cause excessive production of catecholamines (adrenaline, noradrenaline, and dopamine). …