Ekonomi & Management

This book examines Kazakhstan’s struggle to distance itself from its Soviet past over 25 years after its independence. To a very large extent, the affirmation of its sovereignty …

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a …

This book tells the stories of the entrepreneurs whose imaginations, curiosity, drive, and dogged determination made the personal computer one of the most popular devices ever …

L'effetto alone un argomento ampiamente dibattuto che si manifesta in varie forme come l'effetto marchio, l'effetto Paese d'origine, ecc. Tuttavia, i ricercatori hanno opinioni …

Toward Corporate IT Standardization Management: Frameworks and Solutions details the IT standards conceptual model through insightful case studies that illustrate the factors …

The 2008 crisis set off a systemic panic which almost engulfed the world's financial system. Through a lens of sustainability this book examines how organisations can explore a new …