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Shoplifter explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and …

Do You Want to Dominate Social Media in 2019? Would You Like to Learn All About Social Media Marketing? There are many things that you can do to market yourself online. However, …

Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and …

Die Autoren widmen sich umfassend den betriebswirtschaftlichen und informationstechnologischen Aspekten dieses Managementansatzes und schließen mit ihrer konsequenten Ausrichtung …

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and …

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheresone a …

Concerns over vanishing destinations such as the Great Barrier Reef, Antarctica, and the ice cap on Mt. Kilimanjaro have prompted some travel operators and tour agencies to …

A truly inspirational memoir, this is Eds story: an affecting, candid and wildly funny tale of one mans meteoric rise to the top of the retail and fashion world from heroin addict …

The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first …

Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or …