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While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take …
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the …
Originally published in 1971, this book resulted from a 2-year study of the implications of the Common Market agricultural policy in relation to agricultural marketing in Britain. …
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in …
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management …
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of …
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical …
Originally published in 1987, this book discusses the problem of rural employment in developing countries. It puts forward strategies for action and is intended as an applied …
The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from …