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Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from …
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth …
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success …
Information Privacy continues to evolve as an important business and public policy issue of our time. This book focuses on privacy issues related to information exchange and use in …
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It …
The furniture industry serves as an indicator for the changing state of American manufacturing. A brief history of U.S. furniture manufacturing creates the context for continuing …