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This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business …
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development …
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze …
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, …
FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company …
Responsible AI Product Development shows how data, product and tech leaders can drive the development and deployment of trusted, responsible AI and navigate the associated risks …
Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business …
Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations. Value-Driven Data explores how organizations can …
Data-Informed Decision Making provides an accessible roadmap on how to navigate common challenges obstructing successful data-informed decision making and culture. It presents a …
How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can I use people analytics and behavioural science impact …