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Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle …
Understand and harness the power of artificial intelligence to drive growth and innovation with this comprehensive guide. As AI continues to evolve, it is increasingly important …
Data has dramatically changed how our world works. Understanding and using data is now one of the most transferable and desirable skills. Whether you're an entrepreneur wanting to …
The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and …
People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together …
In recent years, popular media have inundated audiences with sensationalised headlines recounting data breaches, new forms of surveillance and other dangers of our digital age. …
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing …
This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business …
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development …
A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives—from the pioneering …