Beteendeekonomi

Two leading social scientists examine the gender wealth gap in countries with officially egalitarian property law, showing how legal professionals—wittingly and unwittingly—help …

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world …

This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization …

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' …

The systems that surround us are often multidimensional, and complex, consisting of a large collection of networked components with convoluted connections between them. Designing …

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and …

Die Sharing Economy boomt. Die Beitragsautoren des vorliegenden Sammelbandes untersuchen Motive, Einstellungen und Effekte dieser neuartigen digitalen Kultur des Teilens und zeigen …

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers …

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and …

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, …