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Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has …
Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of …
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. …
Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating …
Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these …
Create programs that make good use of the leisure time of the elderly, and of those who care for them!Caregiving is a vital issue in today's rapidly aging society. Each year, a …
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industryHospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and …
Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. …
This valuable book deals with the recreation activities for the disabled, including skiing, horseback riding, running, camping, water sports, and team sports. Experts examine …
Discover the unique challenges confronting the club industryAs a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club …