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Until the last few years the mere mention of the word "psychology" in connection with business was apt to be greeted with a shrug of the shoulders, a significant raising of the …
Your easy-to-follow guide to the world’s leading cloud-based CRM software Salesforce gives your business an edge in tracking relationships and managing sales, marketing, customer …
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.Showing how to embed sustainability in …
Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management.This book reveals the secrets of how to …
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models …
What's a good company? Environmental, Social and Governance (ESG) investing is transforming the world of business and finance. Investors are using data on issues like climate and …