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The Definitive Personal Assistant & Secretarial Handbook
Written by a former Times Crème PA of the Year, this new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, …
Living the Brand
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the …
The New Strategic Brand Management
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …
The Effective Change Manager's Handbook
The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity …
The Road to Zero Emissions
The transport industry has an important role to play in addressing climate change and the environmental challenges facing governments, businesses and individuals. Achieving net …
Mastering the Supply Chain
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and …
The Return to Study Handbook
Have you learned how to learn? Written especially for professional or distance learners, part-time or mature students, and formal CPD qualification candidates, The Return to Study …
The Martech Handbook
Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the …
The Gen Z Frequency
Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and …
The Complete Facilitator's Handbook
John Heron, well known for his previous books, The Facilitator's Handbook (1989) and Group Facilitation (1993), both of which have become standard reading on the subject, now …
The Digital Marketing Handbook
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. …
Taming the Machine
AI promises to transform our world, supercharging productivity and driving new innovations. Taming the Machine uncovers how you can responsibly harness the power of AI with …