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The Emergence of Brand-Name Capitalism in Late Colonial India
heftet,
2024,
Engelsk,
ISBN 9781350278073
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name …
The YMCA in Late Colonial India
heftet,
2024,
Engelsk,
ISBN 9781350275270
This book explores the history and agendas of the Young Men’s Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American ‘Y’ …