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Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing …
Mastering the Case Interview, 10th Edition
The Marketing Plan Handbook
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book …
Mastering the Job Interview, 10th Edition
Mastering the Job Interview (10th edition) provides in-depth guidance on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core …
Mastering the Case Interview, 9th Edition
The Marketing Plan Handbook, 6th Edition
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for …
The Business Model
Strategic Brand Management, 3rd Edition
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a …
Customer Science
Customer Science builds on the latest findings in the domains of behavioral economics and social psychology to examine the customer experience-from activating a need, to buying …
Strategic Marketing Management - Theory and Practice
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This …