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Handbook of Qualitative Research Methods in Marketing
The Handbook of Qualitative Research Methods in Marketingresearch paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection …
Handbook of Research Methods in Public Administration, Management and Policy
This Handbook comprehensively explores research methods in public administration, management and policy. Exploring the richness of both traditional and contemporary methods and …
Handbook of Research Methods for Corporate Governance
This Handbook provides an incisive, rigorous and contemporary guide to research methods in the continually evolving area of corporate governance, offering a welcome focus on …
Handbook of Methods in Leadership Research
This Handbook brings together experts in the field of leadership to provide insights into methods for leadership research. It serves to motivate them to use new research methods to …
Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and …
Handbook of Qualitative Research Methods in Marketing
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial …
Handbook of Research Methods on Gender and Management
This timely Handbook of Research Methods on Gender and Management exemplifies the multiplicity of gender and management research and provides effective guidance for putting methods …
Handbook of Qualitative Research Methods on Human Resource Management
Human resource management as a field of research is a broad church, with a wide variety of research methods in use. This Handbook focuses on qualitative research methods and …
Handbook of Research Methods for Tourism and Hospitality Management
For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts …
Handbook of Research Methods on Human Resource Development
As Human Resource Development (HRD) research has developed, a growing variety of quantitative and qualitative data collection procedures and analysis techniques have been adopted; …
Handbook of Research Methods on Trust
Acclaim for the first edition:'A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics... will prove invaluable to trust …
Handbook of Qualitative Research Methods for International Business
This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a …