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Writing Skills for Public Relations
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written …
Risk Issues and Crisis Management in Public Relations
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well …
Ethics in Public Relations
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in …
Planning and Managing Public Relations Campaigns
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides …
Ethics in Public Relations
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips …
Evaluating Public Relations
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to …
Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models …