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Sustainability Challenges and Solutions at the Base of the Pyramid
Around the turn of the millennium it had become painfully evident that development aid, charity or "e;global business-as-usual"e; were not going to be the mechanisms to …
Branding and Positioning in Base of the Pyramid Markets in Africa
Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of …
Base of the Pyramid Markets in Latin America
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and …
Branding and Positioning in Base of the Pyramid Markets in Africa
Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of …