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Improving Marketing Strategies for Private Label Products
innbundet,
2019,
Engelsk,
ISBN 9781799802570
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label …
Advances in National Brand and Private Label Marketing
innbundet,
2022,
Engelsk,
ISBN 9783031065804
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics …