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Making Ads Pay
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate …
The Ancient City
My Autobiography
Urged by American Ambassador to Rome Richard Washburn Child to write his autobiography, Benito Mussolini hesitated only slightly before he dictated thoughts on his private and …
Mutual Aid
In this cornerstone of modern liberal social theory, Peter Kropotkin states that the most effective human and animal communities are essentially cooperative, rather than …
Risk, Uncertainty and Profit
Letters from an American Farmer
This 18th-century classic by an emigrant French aristocrat-turned-farmer detailed seafaring life in New England and plantation culture in the South while providing Old World …