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Principled Persuasion in Employee Communication
Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth …
The Dynamics of Persuasion
With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and …
Property And Persuasion
"In an era in which socialism has been widely discredited, the moral and legal status of private property is crucial, and property theory has become one of the most active and …
Persuasion
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of …
Persuasion in Society
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science …
Persuasion in Your Life
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and …
Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for …
Persuasion, Social Influence, and Compliance Gaining
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but …
The Language of Persuasion in Politics
This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of …
Persuasion: Greek Rhetoric in Action
Greek rhetoric, in its diverse forms and impact on its contemporary context, is central to an understanding of ancient culture. The influence and exploitation of rhetoric in …