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Propaganda & Persuasion
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the …
Persuasion
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that …
Persuasion
"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their …
Readings in Propaganda and Persuasion
Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide …
Visual Persuasion
"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and …
Statistical Persuasion
"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way."-Elsie Szecsy, Arizona State University This textbook focuses …
Propaganda and Persuasion
In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from …
Propaganda & Persuasion
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer …
Persuasion in Practice
Kathleen Reardon is one of a dozen or so contemporary scholars at the forefront of persuasion theory. . . .In addition to her original work, Reardon has a knack for translating …
Persuasion in Society
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their …