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Propaganda & Persuasion
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the …
Persuasion
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that …
Persuasion
"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their …
Readings in Propaganda and Persuasion
Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide …
Visual Persuasion
"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and …
Statistical Persuasion
"A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way."-Elsie Szecsy, Arizona State University This textbook focuses …
Persuasion in Practice
Kathleen Reardon is one of a dozen or so contemporary scholars at the forefront of persuasion theory. . . .In addition to her original work, Reardon has a knack for translating …
The SAGE Handbook of Persuasion
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of …