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How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price …
Building Distinctive Brand Assets
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for …
You Hung the Moon
When you hold me and sway like you do, I know it was you who hung the moon. From infancy to childhood, through the teenage years and into adulthood, the love between a mother and …
Lonely Planet Wine Trails - Australia & New Zealand
Following the success of Wine Trails, we now bring you 40 perfect weekends in Australia and New Zealand wine country, introducing vineyards in regions including the Clare Valley, …
Public Policy and Governance Frontiers in New Zealand
New Zealand (NZ) is widely regarded as being at the frontier of public policy reforms and public governance innovations. Bringing together acclaimed scholars and practitioners from …
New Zealand Inventory of Biodiversity Vol 2
The second of three volumes, this account charts the progress of a scientific inventory of New Zealand's living and fossilized biodiversity. An intriguing guide, it focuses on …
New Zealand Inventory of Biodiversity: Vol. 1
Appropriate for advanced high school and college students, as well as working scientists, this intriguing guide is the first of three volumes that will chart the progress of a …
New Zealand Coastal Marine Invertebrates
Covering nearly 1,500 species, this definitive guide to marine invertebrates found around the coasts of New Zealand is ideal for divers, naturalists, and professional scientists. …
Lonely Planet Epic Bike Rides of Australia and New Zealand
Hit the road with this collection of 200 epic bike rides across Australia and New Zealand. Cycle along Tasmania’s Bay of Fires Trail or pedal through the South Island's misty …
Clanlands in New Zealand
*With a foreword by Sir Peter Jackson*Buckle up, grab a dram, and get ready for another unforgettable wild ride.They're back! Stars of Outlander, Sam Heughan and Graham McTavish …