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How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price …
Building Distinctive Brand Assets
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for …
Party Politics in New Zealand
It is widely accepted that representative government is party government, and that political parties are the vital link between citizen and the state. In light of the recent …
The New Zealand Oxford Mini Thesaurus
Produced in a compact and portable format with a durable flexicover, this thesaurus is compiled especially for the New Zealand market. Alphabetically organised in a modern …
New Zealand Pasture and Crop Science
New Zealand Pasture and Crop Science is the first textbook to bring together in one volume the scientific information on pasture and crop production in New Zealand, the efficient …
Social Policy in Aotearoa New Zealand
Social Policy in Aotearoa New Zealand explains and analyses the development of contemporary social policy in Aotearoa New Zealand. It helps students to understand the conflicting …
The Oxford Illustrated History of New Zealand
Bringing one thousand years to life, this is an illustrated history of New Zealand from the settlement by Polynesians to the present day. The book covers the period of colonization …
Government and Politics in Aotearoa and New Zealand
Government and Politics in Aotearoa and New Zealand (Seventh edition) is the principal guide to the political context, institutions and processes of government in New Zealand. It …
Health, Wellbeing and Environment in Aotearoa New Zealand
Health, Wellbeing and Environment in Aotearoa New Zealand provides students and with a sound introduction to the concepts of health and wellbeing within the New Zealand …