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Handbook for Market Research for Life Sciences Companies
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.Inspired by a new technology that can change the world, …
Qualitative Market Research
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the …
Market Research in Health and Social Care
The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek …
Qualitative Market Research
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the …
Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight …
Industrial Marketing Research (RLE Marketing)
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not …
Industrial Marketing Research (RLE Marketing)
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not …
Review of Marketing Research
"e;The Review of Marketing Research"e; series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research …
Essentials of Marketing Research
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research …
Marketing Research with SAS Enterprise Guide
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, …