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Three Essential Analytical Techniques for the Behavioral Marketing Researcher
heftet,
2015,
Engelsk,
ISBN 9781601989130
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential …
Artificial Intelligence in Marketing and Consumer Behavior Research
heftet,
2023,
Engelsk,
ISBN 9781638282662
In the past decade of marketing scholarship, researchers have begun to examine the promise of AI technology to address practical problems through a consumer lens. Artificial …