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Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling
e-bok,
2014,
Engelsk,
ISBN 9783954896189
The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer experience quality on the basis of four …
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
e-bok,
2018,
Engelsk,
ISBN 9783960676874
The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, …
Customer Experiences Affect Customer Loyalty
pocket,
2013,
Engelsk,
ISBN 9783954891184
Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
pocket,
2017,
Engelsk,
ISBN 9783960671879
The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, …